Posts Tagged ‘Fast Company’
Lululemon’s Cult of Selling (Fast Company Magazine)
Tuesday, April 14th, 2009Lululemon has created a cult following for its yoga gear. Its secret? The Secret, as well as other controversial self-help classics. I’m balancing on my head, and I don’t think I’ve ever been more relaxed. I am one of about 30 women who have assumed similarly vertical positions early on a Sunday morning in a yoga studio on New York’s Upper East Side. Tibetan chants and dimmed lights block out …
